Sleep Study Survey Results

Toluna is one of the world’s leading online panel and survey-technology providers.

Respondents were asked the following three questions:

  1. On which night of the week do you find it most difficult to fall asleep?
  2. If Sunday, how much longer does it take you to fall asleep on Sunday night than on other nights?
  3. If not Sunday, do you worry about falling asleep on Sunday night more than falling asleep on other nights?

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Compared to other age groups, respondents between the ages of 40 and 54 report having the most difficulty falling asleep on Sunday night.

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44% of respondents with HH income of $75K+ report having the most difficulty falling asleep on Sunday night.

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Nearly half (49%) of respondents who live in the East region (New England and Mid Atlantic) of the U.S. report having the most difficulty falling asleep on Sunday night.

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Nearly half (48%) of respondents who are employed full time say they have the most difficulty falling asleep on Sunday night.


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Among those adults who have the most difficulty falling asleep on Sunday night, 70% report that it takes them at least a half hour longer to fall asleep on Sunday than on other nights.

Compared to other groups, more 18-39 year old men take at least 30 minutes longer to fall asleep on Sunday than on other nights.

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Among the 61% of adults who don’t have more difficulty falling asleep on Sunday night than on other nights, slightly more than one in four people (27%) say they worry about falling asleep on Sunday night more than falling asleep on other nights at least sometimes.

The Sunday night sleep “worry factor” among adults who say they don’t have more difficulty falling asleep on Sunday night is greatest among people with the highest HH income.

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Over a third of all respondents reported that they have the most difficulty falling asleep
on Sunday night.

Moreover, the data suggests that this difficulty is related to transitioning to and anticipating
the week ahead.

*Toluna Omnibus study among 3101 online adult respondents within the United States on May 14-16, 2013